• Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag
  • A woman wearing a school uniform with Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag
  • Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag
  • Back view of Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag
  • Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag with pocket open
  • Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag filled with baby essentials, including diapers, bottles, and a folded blanket, shown on a light beige background.
  • Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag, shown with its front organizer pocket open to reveal a light blue plaid pouch containing a phone and keys. A copyright notice for Sanrio is visible at the bottom.
  • A labeled product diagram of Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag
  • Two young women posing with red Hello Kitty backpacks and a matching tote bag against a solid blue studio background.
  • Two children outdoors wearing Hello Kitty themed school bags.
  • Two students sitting on a bench at an outdoor basketball court, featuring a red Hello Kitty backpack, a red patterned shoulder bag, and a blue patterned laptop bag.

JuJuBe

Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag – Red and Navy

Hello Kitty® × JuJuBe Varsity Zealous Backpack Diaper Bag – Red and Navy

Price: $170.00
List Price:
Price: $170.00

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We only ship to the 48 contiguous U.S. states. Read our shipping policy to learn details.

Some of our items are NOT eligible to return. Please read our return policy for details.
DESCRIPTIONS

It’s game day with the new Hello Kitty® and Friends × JuJuBe® Varsity collection! Eight premium bags and accessories are hitting the field, including the new stadium-ready Clear Crossbody Tote and the Star Mini Bag, now in three unique designs. Join the team in style!

The Zealous Backpack is the bag that checks all the boxes. Your favorite JuJuBe backpack features? Check. A versatile size that looks great on both kids and adults? Check. What about an affordable price point? Check check check. The Zealous sports a classic backpack silhouette perfect for school, work, and heading out on the town. The large Mommy Pocket has an attached zippered front pocket for quick-grab items, and its main opening unzips wide to reveal two slip pockets, a springy key leash, and a hidden zipper pocket. The Zealous has two side bottle pockets to keep drinks in easy reach, and we even included a stowaway Tech Pocket in the top! Bring this lightweight Zealous Backpack anywhere—padded backpack straps and a machine-washable construction mean it is guaranteed to go the distance.

© 2026 SANRIO CO., LTD.  Used Under License.

FEATURES
  • Machine washable
  • 14 pockets, including 2 insulated bottle pockets
  • Adjustable padded shoulder straps
  • Light changing pad included
  • Limited lifetime warranty
SPECIFICATIONS
  • Dimensions: 11"W x 16"H x 5"D
  • Weight: 2.10 lb
  • Features: Three exterior front pockets (Including Mommy pocket and zippered tech pocket), interior mesh water bottle pockets, interior slip pocket. Changing pad included
  • Fabrics: Changing pad included; Light-colored, odor-resistant lining; Padded back panel
  • Straps: Comfortable padded shoulder straps; Quick-grab top handle
  • Hardware: Metal logo plate, zippers, D-rings and strap hardware
  • Warranty: Lifetime warranty
  • Product Care: Machine washable.
ABOUT JUJUBE

JuJuBe is where style meets practicality, creating premium bags and accessories that simplify parenthood and celebrate the journey of family life—however you define it. With nearly 20 years of thoughtful design behind us, every detail is crafted to ensure durability, functionality, and effortless organization, so you can focus on life’s adventures instead of rummaging for essentials. Guided by values of quality, authenticity, and community, we prioritize innovation and sustainability to deliver products that support your parenting journey while protecting the world for generations to come. At JuJuBe, we make parent life simplified!